Award-winning personalised clothing brand Oh Arthur has announced a second collaboration with Danielle Lloyd – with all proceeds being donated to mental health support charity, MIND.
Mother-of-four Danielle and Oh Arthur founder, Emma Jacklin, have designed a range of eye-catching, brightly-coloured tees for children and adults, each one emblazoned with a different message of positivity. The idea behind the collection is to raise awareness of mental health issues and encourage people to talk about their experiences without fear of prejudice or judgment.
Prices start from £14.00 with all proceeds being donated to Mind, a charity that provides advice and support to empower anyone experiencing a mental health problem. Mind also campaigns to improve services, raise awareness and promote understanding.
“Having suffered with anxiety and depression in the past, I know how lonely and isolating it can be to experience mental health issues,” explains Danielle. “It’s something that many people hide, even from their closet family and friends, so the work that Mind do in offering both emotional and practical support and advice to those in need is absolutely invaluable.”
“This feels like such an important and relevant topic right now,” adds Emma. “There is definitely a positive shift in the way the world views mental health, but there is still a long way to go and we wanted to do something to help promote the messages of positivity, honesty and acceptance that are at the core of what Mind aims to achieve".